{"id":2156,"date":"2025-04-28T20:48:07","date_gmt":"2025-04-28T18:48:07","guid":{"rendered":"https:\/\/beths.no\/blogg\/?p=2156"},"modified":"2025-04-28T20:48:07","modified_gmt":"2025-04-28T18:48:07","slug":"elixir-cosmeceuticals-blir-face-formula","status":"publish","type":"post","link":"https:\/\/beths.no\/blogg\/elixir-cosmeceuticals-blir-face-formula\/","title":{"rendered":"Elixir Cosmeceuticals blir Face Formula"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style>\nol li {\nmargin-bottom:10px;\n}\n<\/style><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/beths.no\/brand\/elixir_cosmeceuticals\" target=\"_blank\" aria-label=\"Elixir Cosmeceuticals blir til Face Formula\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"Elixir Cosmeceuticals blir Face Formula\" src=\"https:\/\/beths.no\/blogg\/wp-content\/uploads\/2025\/04\/Elixir-Cosmeceuticals-blir-til-Face-Formula.png\" class=\"img-responsive wp-image-2167 disable-lazyload\" srcset=\"https:\/\/beths.no\/blogg\/wp-content\/uploads\/2025\/04\/Elixir-Cosmeceuticals-blir-til-Face-Formula-200x200.png 200w, https:\/\/beths.no\/blogg\/wp-content\/uploads\/2025\/04\/Elixir-Cosmeceuticals-blir-til-Face-Formula-400x400.png 400w, https:\/\/beths.no\/blogg\/wp-content\/uploads\/2025\/04\/Elixir-Cosmeceuticals-blir-til-Face-Formula-600x600.png 600w, https:\/\/beths.no\/blogg\/wp-content\/uploads\/2025\/04\/Elixir-Cosmeceuticals-blir-til-Face-Formula-800x800.png 800w, https:\/\/beths.no\/blogg\/wp-content\/uploads\/2025\/04\/Elixir-Cosmeceuticals-blir-til-Face-Formula.png 1000w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1000px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Hudpleiemerket Elixir Cosmeceuticals f\u00e5r nytt navn: Face Formula.<\/p>\n<h4>Hvorfor bytter Elixir navn til Face Formula?<\/h4>\n<p>Da Elixir Cosmeceuticals ble etablert for snart 20 \u00e5r siden, var m\u00e5let tydelig: \u00e5 utvikle produkter med dokumentert effekt og hudpleie som ga synlige resultater. Dette har alltid ligget til grunn for alt merket har gjort. Men i l\u00f8pet av disse \u00e5rene har b\u00e5de Elixir og markedet utviklet seg.<\/p>\n<p>Med dypere innsikt i hudens biologi og samspillet mellom aktive ingredienser og hudens egne funksjoner, vet vi at hudhelse ikke handler om raske l\u00f8sninger, men om \u00e5 styrke hudens evne til \u00e5 fornye, beskytte og bevare seg selv over tid. Denne filosofien har blitt kjernen i alt merket st\u00e5r for i dag, og de omtaler den som Longevity. Det er p\u00e5 bakgrunn av denne utviklingen at Elixir n\u00e5 bytter navn til Face Formula \u2013 ikke fordi de forlater det de alltid har st\u00e5tt for, men for \u00e5 f\u00e5 et navn som tydeligere uttrykker hvem de er i dag, og hvem de \u00f8nsker \u00e5 v\u00e6re i \u00e5rene som kommer.<\/p>\n<p>Tidligere beskrev &#8220;cosmeceuticals&#8221; den kliniske og faglige delen av merkevaren. I dag st\u00e5r Face Formula for noe bredere og bedre: en helhetlig tiln\u00e6rming som kombinerer vitenskap, langsiktig hudpleie og personlig tilpasning.<\/p>\n<h4>Hva betyr dette for deg?<\/h4>\n<p>Du kan v\u00e6re trygg p\u00e5 at du f\u00e5r de samme effektive produktene hos Beth\u00b4s Beauty, med de samme p\u00e5litelige formuleringene \u2013 n\u00e5 under et nytt navn: Face Formula. Den offisielle rebrandingen skjer 7. Mai 2025. I tillegg til produktene vi kjenner godt og elsker, vil det ogs\u00e5 komme flere spennende nyheter. <a href=\"https:\/\/beths.no\/brand\/elixir_cosmeceuticals\">Du finner alle produktene her.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":2167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[10],"class_list":["post-2156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-10"],"_links":{"self":[{"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/posts\/2156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/comments?post=2156"}],"version-history":[{"count":12,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/posts\/2156\/revisions"}],"predecessor-version":[{"id":3228,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/posts\/2156\/revisions\/3228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/media\/2167"}],"wp:attachment":[{"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/media?parent=2156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/categories?post=2156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beths.no\/blogg\/wp-json\/wp\/v2\/tags?post=2156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}